Tutorial

Create you task through a few simple steps: select what type of stimulus to use, choose which tool you want to activate, upload your material and launch the project. You can test any type of digital resource such as website content, images, emails, advertisement banner, videos, packaging, product shelves.

To create a new study, click on “Create new Project” from the dashboard and on the displayed page set the name, description, language and number of participants, as well as your project’s welcome and thank-you messages.

In the settings page, select the type of stimulus you want to analyze: survey, image, video or virtual shelf. Once you have selected the stimulus, you can choose among different tools (eye tracking, mouse-click, emotion recognition). You can use more tools at the same time.

To launch your project you first have to decide how you want to reach you participants, by selecting among three options: generating a link to be shared with participants, creating a pop-up invitation or integrating a redirect link from your platform.

For example, if you want to generate a link, click on the first link creation icon which will take you directly to your project’s launch page.

To design a regular AOI, you can select the square icon and then draw on the stimulus. Draw the initial point and its opposite: the rectangular AOI will be drawn automatically.

To design an irregular AOI, you can select the polygonal icon and then draw on the stimulus. Draw the first point and then keep on drawing all the vertices up to the first vertex you drew to complete the AOI.

To process the data click on the Process button and, after completing the data processing phase, you can view the Results. To see the details of each stimulus and export the relevant data, select the stimulus of your interest.