EYESPOT
The new online tool to measure the visual effectiveness.
HOW IT WORKS
CREATE
Compose a study by uploading media through a simple and intuitive interface.
CHOOSE
A SAMPLE
Select your precise panel, without limits on the number, language and country of residence.
START
THE EXECUTION
Give confirmation, start online delivery and reach your target group immediately.
GET
THE RESULTS
Follow progress in real time and download the report with analysis or optimization recommendations.
TECHNOLOGY
AN INNOVATIVE PLATFORM
Put together your study and distribute it online in a few easy steps.
The first web platform that makes it possible to integrate online surveys with a range of innovative tools based on perception, and therefore to collect highly informative data that go beyond simple opinions.
Create a study and start to distribute it online immediately. The platform guarantees complete autonomy in the creation of the survey. Alternatively, you can request a consultation with our experts at any stage of the research.
Thanks to a dedicated log-in, the client can monitor the completion of the survey at any stage.
Do you already have a platform? Integrating it has never been so safe and easy. It only takes a few simple steps, contact us for more information..
ONLINE
EYE TRACKING
Measure the visual impact of your product.
MOUSE CLICK ANALYSIS
Monitor consumers choices.
FLASHING IMAGE RECOGNITION
Test the recognizability of your product.
EMOTION OPTIMIZATION
Evaluate the engagement of your consumers.
IMPLICIT BRAND ASSOCIATION
Find out what your brand is associated with.
Do you want to get a sense of it?
Try now our platform, receive the examples of reports and keep update on the latest news by subscribing to our exclusive mailing list.
BENEFITS
LOW OPERATIONAL COSTS
Low operational costs thanks to online management and the automation of processes.
WEB BASED
The participants respond directly from their computers at home, without any scheduling restrictions.
CROSS COUNTRY
Users can be reached in any part of the world, making it possible to plan cross-cultural studies.
LARGE SAMPLE SIZES
The quantitative approach makes it possible to reach a statistically significant representation.
FLEXIBILITY OF LOCATION
A qualified panel is available (including complex target groups), or the launch can be based on a list provided by the client.
RAPIDITY
Delivery of the complete report in a few days, including visual output, statistical data and operative learning profits.
+53,3%
ONLINE RESEARCH SINCE 2014
+67%
EYE TRACKING RESEARCH
92%
PERCENTAGE OF CLIENTS LOOKING FOR RESEARCH PARTNERS THAT GIVE ADDED VALUE
We are ready to help you!
OUR SOLUTIONS
MARKETING RESEARCH
UX & USABILITY
Package Impact
Communicating Value to Consumers
Improve the attractiveness of your packaging and make it a persuasive and informative touchpoint for your target consumers. Choose what to communicate and what weight to give to the key elements.
IDEAL FOR:
Checking the recognizability of your current design and testing alternative proposals for redesigns of packaging.
In Shelf Visibility
Stand Out at the Shelf
The product that succeeds on the shelf is the most visible and the easiest to locate: increase the distinctiveness of your product and gain an advantage over your competitors. Discover which layout is most effective and what the common logic for the product category.
IDEAL FOR:
Optimizing product performance in a competitive environment, like on the shelf.
Visual Copy Test
Grab the Attention
Immediacy and engagement and the strengths of a winning communications approach. Assess your advertising and correct the aspects non consistent with your strategy.
IDEAL FOR:
Planning publicity communication with a high impact and effectiveness.
AD Placement Test
Put Your Ad in Places that Generate Results
Standing out from the competition is the first step to increasing conversion rates: choose the design, positioning and format that add value to your advertising.
IDEAL FOR:
Redefining and maximize the logic behind the positioning of your paper and online advertising.
Emotional Analytics
Measuring the unfiltered emotional responses
Emotions play a key role in purchasing decisions and in determining Brand Affinity. Understanding reactions of your target allow you to choose what to focus your message on and what to avoid.
IDEAL FOR:
Understanding what is the most effective content for your target; increasing the engagement.
Web Page Impact
Optimize Web Page Appeal
Improve the look & feel of your web page. Find out which elements are given attention and which ones are overlooked. Communicate your values and your image clearly and immediately.
IDEAL FOR:
Redesigning your web page in a way that is consistent with the message you want to communicate.
Web Page Check
Make it Easy to Use
Optimize the experience of your site. Assess how the user interacts with the webpage; make it quicker and easier to identify information.
IDEAL FOR:
Improving the user experience of your website and stop visitors leaving.
Banner Test
Put your Banners in Places that Generate Results
Assessment of visibility is sometimes an explanation for click through and conversion rates: check the positioning and size of your advertising banners within the web page.
IDEAL FOR:
Redefine and maximize the logic behind the positioning of your online advertising.
OUR HISTORY
SR Labs was founded in 2001, when eye tracking was used exclusively within eye tracking labs. We quickly became aware of the enormous potential of this technology and since then we have applied it in numerous contexts. We have identified several spheres of application where eye tracking and eye control deliver solutions to specific needs: interface control, system integration, healthcare, augmentative communication and increasing the autonomy of people with disabling illnesses, marketing & usability research and digital signage. We become leaders in Europe and specifically in Italy.
Today we face the need to make global and efficient research on visual effectiveness: the solution is EyeSpot.
We want to offer market research professionals, brands and communications agencies a new online research tool that allows them to get to know their target group better and gives insights for improving their product in a extremely cost effective way.
KEEP IN TOUCH
SR Labs – The Eye Tracking Company
Via G. Fantoli, 7
20138 Milano MI
ITALY+39 02749291