The first web platform that makes it possible to integrate online surveys with a range of innovative tools based on perception, and therefore to collect highly informative data that go beyond simple opinions.
Create a study and start to distribute it online immediately. The platform guarantees complete autonomy in the creation of the survey. Alternatively, you can request a consultation with our experts at any stage of the research.
Improve the attractiveness of your packaging and make it a persuasive and informative touchpoint for your target consumers. Choose what to communicate and what weight to give to the key elements.
Checking the recognizability of your current design and testing alternative proposals for redesigns of packaging.
In Shelf Visibility
Stand Out at the Shelf
The product that succeeds on the shelf is the most visible and the easiest to locate: increase the distinctiveness of your product and gain an advantage over your competitors. Discover which layout is most effective and what the common logic for the product category.
Optimizing product performance in a competitive environment, like on the shelf.
Visual Copy Test
Grab the Attention
Immediacy and engagement and the strengths of a winning communications approach. Assess your advertising and correct the aspects non consistent with your strategy.
Planning publicity communication with a high impact and effectiveness.
AD Placement Test
Put Your Ad in Places that Generate Results
Standing out from the competition is the first step to increasing conversion rates: choose the design, positioning and format that add value to your advertising.
Redefining and maximize the logic behind the positioning of your paper and online advertising.
Measuring the unfiltered emotional responses
Emotions play a key role in purchasing decisions and in determining Brand Affinity. Understanding reactions of your target allow you to choose what to focus your message on and what to avoid.
Understanding what is the most effective content for your target; increasing the engagement.
Improve the look & feel of your web page. Find out which elements are given attention and which ones are overlooked. Communicate your values and your image clearly and immediately.
Redesigning your web page in a way that is consistent with the message you want to communicate.
Web Page Check
Make it Easy to Use
Optimize the experience of your site. Assess how the user interacts with the webpage; make it quicker and easier to identify information.
Improving the user experience of your website and stop visitors leaving.
Put your Banners in Places that Generate Results
Assessment of visibility is sometimes an explanation for click through and conversion rates: check the positioning and size of your advertising banners within the web page.
Redefine and maximize the logic behind the positioning of your online advertising.
SR Labs was founded in 2001, when eye tracking was used exclusively within eye tracking labs. We quickly became aware of the enormous potential of this technology and since then we have applied it in numerous contexts. We have identified several spheres of application where eye tracking and eye control deliver solutions to specific needs: interface control, system integration, healthcare, augmentative communication and increasing the autonomy of people with disabling illnesses, marketing & usability research and digital signage. We become leaders in Europe and specifically in Italy.
Today we face the need to make global and efficient research on visual effectiveness: the solution is EyeSpot.
We want to offer market research professionals, brands and communications agencies a new online research tool that allows them to get to know their target group better and gives insights for improving their product in a extremely cost effective way.
KEEP IN TOUCH
SR Labs – The Eye Tracking Company
Via G. Fantoli, 7
20138 Milano MI